Alysa Liu’s New Louis Vuitton Role Marks a Major Fashion Move

Matthew VelascoMon, May 4, 2026 at 5:15 AM UTC

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Alysa Liu Is Louis Vuitton’s Newest AmbassadorCourtesy of Louis Vuitton

It’s been just a few months since Alysa Liu captured the world’s attention at the 2026 Milano-Cortina Olympics, delivering a gold medal performance that instantly became one of the Games’ defining moments. It didn’t take long for Liu to captivate the fashion world, too. Today, on the morning of the 2026 Met Gala, Louis Vuitton has named Liu as its latest house ambassador.

“It’s honestly surreal to be a house ambassador for Louis Vuitton,” the Olympian tells ELLE exclusively. “It’s truly an honor and a privilege, especially for a figure skater, to be recognized in this way, and I take so much pride in that.”

Courtesy of Louis Vuitton

Liu’s stay in Milan was an unabashed success. She won two gold medals at the 2026 games—taking both the individual and team titles—and became the first American woman in 24 years to win Olympic gold in women’s figure skating. Equally as impressive as her victories was her individuality—whether it be her now-signature “halo” hair,viral smiley piercing, or free-spirited approach to her craft. “I don’t like boxing myself in,” she explains of her approach to style both on and off the ice.

Liu first entered the Louis Vuitton sphere shortly after, when she made her Paris Fashion Week debut at the brand’s fall/winter 2026 show in March. She now joins an elite roster of the maison’s house ambassadors, an impressive list formed under artistic director Nicolas Ghesquière that includes the likes of Lisa, Zendaya, and Ana de Armas.

When Louis Vuitton approached you about becoming an ambassador, what was your initial reaction?

Life is really about connection, and I feel that Louis Vuitton has really made me feel included. It’s a really empowering feeling to be a part of something so artistic.

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What are your first memories of Louis Vuitton?

When I was 11, at a competition in L.A., I saw that one of my competitors had a mini Louis Vuitton backpack with the classic logo-ed up monogram. I remember thinking to myself, That’s so cute!

Courtesy of Louis VuittonHow would you describe your personal style right now—and how has it evolved over the years?

My style is very eclectic! My personal style has evolved over the years naturally, as I’ve gotten older, but mostly because I’m coming back into myself. I know what I like and what makes me feel good, but because I’m still evolving, it’s fun to leave room for the unexpected and the discovery part of my personality.

Do you see fashion becoming an even bigger part of your life and career moving forward?

I see fashion like I see my art [and] figure skating as a form of self-expression. I don’t think of the two worlds as separate. I love to exercise self-expression in everything I do! Everything I choose to do or wear is just an extension of myself, and that’s what I love sharing. There is nothing to balance as long as I’m just being myself.

This interview has been edited and condensed for clarity.

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