Report raises alarm about widespread tanning myths ahead of summer
Report raises alarm about widespread tanning myths ahead of summer
Anthony Thompson, USA TODAYSat, May 2, 2026 at 5:49 PM UTC
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Misinformation about sunscreen and sun safety is driving millions of Americans to abandon basic skin protection, increasing their risk of skin cancer, according to new data from the American Academy of Dermatology Association.
The group’s annual Practice Safe Sun Survey, conducted by Versta Research between Jan. 19 and Feb. 2, 2026, surveyed 1,132 U.S. adults and found more than 16 million have reduced or stopped using sunscreen because of misleading claims online, as social media continues to shape health decisions, particularly among younger users.
USA TODAY has reached out to the dermatology association for additional comment.
Sunbathers in Rehoboth Beach over Memorial Day weekend, May 25, 2025.Social media fuels confusion, especially among Gen Z
The survey points to social media as a major driver of misinformation, particularly among younger Americans.
About 21% of adults say they rely on platforms like Instagram and TikTok for skincare advice. Among Gen Z adults ages 18 to 29, that number jumps to 36%. Nearly half of all Americans report encountering sunscreen misinformation online, rising to 64% among Gen Z.
“Young people and adults are navigating an overwhelming amount of conflicting information about sun protection,” said Murad Alam, president of the dermatology association. He warned that false claims often reinforce tanning myths and lead people to underestimate the risks of ultraviolet exposure.
Skin cancer: Early signs and prevention tips
Tanning myths remain widespread
Dermatologists say persistent myths about tanning continue to shape behavior.
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More than half of Americans believe at least one false claim about tanning, such as the idea that a base tan can prevent sunburn or reduce cancer risk. Eighty-three percent say sun exposure gives them a “healthy-looking glow,” and 55% believe tanned skin looks healthier.
In reality, experts stress that any tan is a sign of skin damage caused by ultraviolet radiation.
“There is no such thing as a safe tan,” Alam said. “Every time you tan or burn, you are damaging the DNA in your skin.”
At least one in five Americans will develop skin cancer in their lifetime, according to the association. In 2025 alone, more than 160 million adults reported getting a suntan, including nearly 60 million who did so intentionally.
A preventable risk
Skin cancer remains the most common cancer in the United States, but dermatologists emphasize it is largely preventable with consistent protection.
Experts recommend using broad-spectrum sunscreen, seeking shade, and wearing protective clothing. They also urge regular skin checks and consulting a dermatologist about any new or changing spots.
Reporter Anthony Thompson can be reached at ajthompson@usatodayco.com, or on Twitter @athompsonABJ
This article originally appeared on USA TODAY: Tanning, skin cancer myths raise alarm in 2026 report
Source: “AOL Breaking”
